1. Twitter Hashtag– Create a hashtag for the event. You don’t need permission. Just create a simple short phrase that people can use on Twitter when they reference your event. Keep it short and simple, and promote it in advance of and during your event.
  2. Create Multi-Media– Create photos and videos that bloggers, speakers and sponsors can use to help you promote the event. Blog posts and emails are more engaging with images – so make it easy for people to talk about you!
  3. Ask Sponsors to Promote on Their Social Networks– The sponsors want the event to be bigger too, so ask them to promote the event through their channels (email, Facebook, Twitter, etc). Offer to give them any multimedia that they may need to promote the event.
  4. Integrate Social Media into the Registration– When someone registers ask them if they would like to share the event on Facebook or Twitter. Eventbrite does this automatically. The more people talk about the event the more buzz you build.
  5. Encourage Speakers to Tweet/Blog– Send out emails to your speakers in advance of the event asking for their help promoting it. Most speakers have big networks, so you can generate a lot of buzz. Tell them exactly what you want them to do, and you can even provide a sample tweet that they can use or edit.
  6. Post on Pages of Speakers/Sponsors/Exhibitors– Where appropriate, post on their pages (as the fan page of the event). This helps you reach their audience, who should be a great prospect for your event.
  7. Twitter Board– At the conference or meeting have a screen that shows all the buzz from Twitter. Everyone loves to see their name on the big screen so you can get more social media mentions by highlighting those who are talking about you.
  8. LinkedIn Event– Create an event on LinkedIn to drive awareness on the biggest business social network.
  9. Give Speakers a Discount Code– To share with their clients or on their social networks. This can raise awareness for the event and it is a win-win. The speaker is giving real value to their clients, fans and followers with an insider discount.

10. Engage Speakers and Exhibitors on Twitter – Start direct conversations with speakers and exhibitors on social networks to promote the event and the hashtag in advance. For example “@kristaneher – We are excited about your presentation… someone just asked today about how they can get started on Twitter”